Learning Intention:
Walt: Analyse text to identify examples of ethos, pathos and logos.
Take another look at the persuasive piece of reading/ writing.
What strategies does the author use to try to persuade you?
Below are strategies writers often use for this form of writing. Read through each
strategy and decide whether the author used that strategy by writing yes or no in the second
column. If you write yes, then explain how the author used that strategy.
Persuasive strategy
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Yes / No
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How the author used it?
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Claim – States the main
point or stance
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Yes
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The author said “That children should eat and drink healthy food everyday in school to be healthy’!
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Big Names – Mentions experts and
important people to support the argument
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Yes
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In some schools children are provided with milk that is delivered fresh every morning.
This author is trying to convince children
aged 5 - 12 to eat healthy and make healthy lunches so that they could are a model for younger children.
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Logos – Uses logic, numbers, or facts to support the argument
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Yes
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Milk is known to support healthy teeth and bones. Fizzy drinks are not good for teeth because the sugar in fizzy drinks causes decay.
should be should be banned from school because it is not healthy and it will rot their teeth, and that is the school's rule. Children have to eat fruit and vegetables everyday because it will keep all of them healthy.
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Pathos – Appeals to the audience’s emotions
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Yes
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Inferring from the text the writer is emphasising the importance that children should eat a healthy lunch to help them grow strong and healthy.
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Ethos – Tries to build trust and
credibility
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Yes
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The writer assumes that the reader has knowledge of healthy food and eating .habits but does not include evidence of research
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Kairos – Builds a sense of urgency
for the cause
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Yes
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He emphasises what will happen to a child's’ teeth and bones if they do not eat well.
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Research – Uses studies and information to make the argument seem more convincing;
this can be in the form of words,
graphs, tables, or illustrations
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No
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