Cadbury chocolate eggs

Persuasive Reading Analysis: Analysis text using ethos,pathos and logos

Take another look at the persuasive piece of reading/ writing.

What strategies does the author use to try to persuade you?

Below are strategies writers often use for this form of writing.  Read through each

strategy and decide whether the author used that strategy by writing yes or no in the second column. If you write yes, then explain how the author used that strategy.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The writer very cleverly “ uses the phrase Don't get caught! At the beginning of the advertisement and repeats at the end and throughout the whole ad.
Big Names –  Mentions experts and important people to support the argument		Cadbury is the name of the brand and is named after the found owner John cadbury. In Fact John Cadbury first lived in England and moved from England to here to make chocolate covered eggs now in double chocolate covered eggs and other chocolates.
Ethos – Tries to build trust and credibility	Yes	This writer very cleverly uses the word “This little angel” in the clip so that the audience thinks that she is good little girl but actually she is a little girl eating chocolate during class time .
Pathos – Appeals to the audience’s emotions	No
Logos – Uses logic, numbers, or  facts to support the argument	Yes	While watching the ad at the end you will see and throughout the ad the writer is talking about what is inside the double chocolate covered egg which is a yolky caramel inside.
Kairos – Builds a sense of urgency  for the cause	Yes	Because the writer said they are irresistible meaning that if you don’t go and get you your own egg you're going to miss out.
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.	No